A Real Cult Classic
I couldn't believe my ears when I found out that people who got the new Harry Potter book at like midnight stayed in the store and read the entire book. In case that wasn't clear:
1. Buy Harry Potter book at midnight
2. Sit in store and read some 600 pages until finished
3. Go for breakfast
4. Fly away on broomstick.
You know you have a cult (cult in a good way, of course) following when people will do what I just described above.